Syngenta permanece focalizada en el crecimiento
A través de un planteamiento basado en el desarrollo de un “Balance Scorecard” y su posterior implantación en diversos países, Capgemini ayudó a Syngenta en el objetivo de crecimiento que se había marcado como estratégico.
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19/09/2007
“We needed support in many different countries as we rolled out the implementation but also people to work alongside us and allow the different regions to take ownership of their opportunities.”
Jon Parr, Head of Planning, Crop Protection (EAME)
The Situation
In the face of tough market conditions characterized by agricultural reforms, new entrants and tougher regulations, Syngenta’s European Leadership Team embarked on a targeted growth strategy, recognizing that success would depend on implementation on the ground.
The Solution
With the help of Capgemini, Syngenta developed an approach based on the classical balanced scorecard, which was called “The Strategic Agenda”, specifically designed to address market growth. This was rolled out across the organization covering many countries and functional areas.
The Result
The new “growth” mindset created by the Strategic Agenda led to a tremendous release of energy throughout Syngenta, the identification of significant new opportunities and a much sharper focus on the priorities of the business.