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Cars Online 06/07 Executive Summary

Un estudio centrado en el entendimiento de las dinámicas de comportamiento de compra de los consumidores y su fidelidad.

Consumers are increasingly driven by their hearts as well as their heads, according to a new global automotive survey. Capgemini’s eighth annual Cars Online study — which surveyed consumers in China, France, Germany, UK and US — examines trends in consumer buying behaviour, Internet usage and customer loyalty.

This file is the Executive Summary.

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