Cars Online 07/08
La respuesta a las nuevas tendencias de los consumidores y a los patrones de compra.
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13/11/2007
Capgemini’s new automotive study identifies changing buying habits driven by
growing web sophistication, emerging online tools and “green” issues. The ninth
annual Cars Online study – which surveyed consumers in China, France, Germany, UK and U.S. – examines
trends in consumer buying behaviour, environmental issues, web usage, lead management
and customer loyalty.
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