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Qualitative study examining the shift of power and the influence of the Internet on the vehicle buying process in dealerships.


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  • Tamaño:
    1014,83 KB
  • Publicado el:
    09/10/2007

The rapid pace of consumer change signals a major shift in the automotive buying process. Vehicle dealers have failed to keep pace as the balance of power shifts, according to a new study from the Car Internet Research Program and Capgemini.

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