Give consumers information they can trust. Get loyalty in return.
The consumer products and retail industry has a joint responsibility to enrich the online and mobile shopping experience by providing trustworthy digital product information that goes beyond the label. This executive summary highlights key findings from the new report titled “Beyond the Label,” co-authored by GS1 and Capgemini. The report examines this emerging issue and offers a vision to improve digital data quality, with the objective of enriching the online and mobile shopping experience for consumers.