Un estudio centrado en el entendimiento de las dinámicas de comportamiento de compra de los consumidores y su fidelidad.
Consumers are increasingly driven by their hearts as well as their heads, according
to a new global automotive survey. Capgemini’s eighth annual Cars Online study — which surveyed consumers in China, France, Germany, UK and US — examines
trends in consumer buying behaviour, Internet usage and customer loyalty.
This file is the Executive Summary.