Informe Cars Online 07/08

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La respuesta a las nuevas tendencias de los consumidores y a los patrones de compra.

Capgemini’s new automotive study identifies changing buying habits driven by growing web sophistication, emerging online tools and “green” issues. The ninth annual Cars Online study – which surveyed consumers in China, France, Germany, UK and U.S. – examines trends in consumer buying behaviour, environmental issues, web usage, lead management and customer loyalty.