A través de un planteamiento basado en el desarrollo de un “Balance Scorecard” y su posterior implantación en diversos países, Capgemini ayudó a Syngenta en el objetivo de crecimiento que se había marcado como estratégico.
“We needed support in many different countries as we rolled out the implementation
but also people to work alongside us and allow the different regions to take ownership
of their opportunities.”
Jon Parr, Head of Planning, Crop Protection (EAME)
In the face of tough market conditions characterized by agricultural reforms,
new entrants and tougher regulations, Syngenta’s European Leadership Team embarked
on a targeted growth strategy, recognizing that success would depend on implementation
on the ground.
With the help of Capgemini, Syngenta developed an approach based on the classical
balanced scorecard, which was called “The Strategic Agenda”, specifically designed
to address market growth. This was rolled out across the organization covering
many countries and functional areas.
The new “growth” mindset created by the Strategic Agenda led to a tremendous
release of energy throughout Syngenta, the identification of significant new opportunities
and a much sharper focus on the priorities of the business.