Necessary Burden or a Means to Enhancing Commercial Impact?
Today’s Life Science companies are constantly involved in a variety of traditional and non-traditional promotional activities such as emarketing, e-detailing, closed loop marketing, etc. These activities help in launching new products, warding off competitive challenges, or increasing market penetration. Several avenues of communication and forms of media have helped the Life Science industry find unique ways of reaching and impacting their ever diversifying customers (physicians, nurses, patients, payors, government agencies, etc.). This has placed significant pressure on Life Science companies to ensure that their increasing volumes of diverse and elaborate promotional activities are in compliance with legal and regulatory requirements.