Crisis of Inertia: No. 2 in a 4-Part Series

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Just because you have a social media account doesn’t mean you’re improving your customer experience.

Your customers divide their attention among simultaneous online activities. Social media offers an unprecedented opportunity to build new, richer relationships with them.

Telecommunications companies must be familiar with the platforms, channels and devices that span their customers’ working and personal personas in order to reach them with the right information at the right time.

Learn more about how using vehicles like Facebook, Twitter, YouTube, corporate blogs and others can enrich your services and cost effectively improve customer satisfaction.