Digital Customer Experience

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Conocimiento

La experiencia es el nuevo campo de batalla. Consulta nuestros últimos informes para conocer las últimas tendencias en DCX y poder ofrecer experiencias digitales innovadoras.
Customer Experience is a Layer Cake
Video

Customer Experience is a Layer Cake

Customer experience - the part that the customer sees, touches & feels is just the tip of the iceberg.

Customer experience is the key business differentiator – and sustainable advantage only comes from connecting the operational layers that define & enable that experience.

Fixing the Cracks: Reinventing Loyalty Programs for the Digital Age
Point of View

Fixing the Cracks: Reinventing Loyalty Programs for the Digital Age

Are Traditional Loyalty Programs Broken?

Launching a loyalty program is expensive & complex. But does this translate into increased customer engagement? Learn how a well-designed, engagement-based loyalty program will create a virtuous cycle: stronger customer relationships, greater advocacy, and enhanced loyalty.

Crafting a Compelling Digital Customer Experience
Point of View

Crafting a Compelling Digital Customer Experience

How can organizations create compelling digital customer experiences that work?

It is the age of the digital customer. And digital customer experience is something that most companies have on top of their agenda. It is not hard to see why.

Capacidades

Nuestras capacidades solucionan problemas de forma integral.

La práctica de Digital Customer Experience de Capgemini se compone de cinco áreas distintas e intrínsecamente superpuestas.
Crear una visión contextual y de marca para el consumidor.

Journey Mapping

Highlight opportunities for valued interactions and higher levels of engagement though a visual interpretation of the overall story your client has.

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Imaginar y diseñar una experiencia sencilla e impactante independientemente del canal de acceso.

Digital content strategy

Drive impactful experiences via valuable planning, development, and management of the content used in the different channels across the experience.

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Campaign Design

Identify the process of creation of customer marketing campaigns across all channels for customers and prospects.

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Construir e implantar soluciones de tecnología adaptables que potencien la agregación de datos y conocimientos para ofrecer experiencias personalizadas en todos los canales.

IT Digital Platform

Integrate solutions and aggregates data to serve your customers interactions across channels in a seamless and trusted way.

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Medición y asignación de cada interacción a lo largo del recorrido del cliente.

KPI development

Enabling informed business decisions based on clearly defined metrics to improve company performance in line with corporate strategy.

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Activar y transformar personas, gobierno y organizaciones para ajustarse a los objetivos empresariales emergentes.

Digitization Strategy

Focus on all aspects of digitization - from the operational processes and technological capabilities to business model reinvention.

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Process Re-imagination

Analyse and re-design workflows and processes within and between organizations to help achieve significant improvements in key performance measures.

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Maturity Assessments

The first step in understanding your company’s digital capabilities, relative to the broader market and your industry peers.

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Casos de éxito

El éxito llega cuando la experiencia de cliente y sus necesidades se unen de una manera que ofrece valor tanto para el negocio como para el mismo cliente.

Client Stories Block

Boulanger Kick-Starts Its Big City Stores with Exciting New Concept: Virtual Walls that Showcase Its Entire Product Portfolio and More

Client Stories Block

Capgemini and Ecolab embark on transformational CRM journey, together

Client Stories Block

Capgemini enables a leading restaurant chain to offer personalized digital media experience to its customers

Client Stories Block

HEMA Empowers Employees with Anytime Anywhere Access to its Unique Portal

Client Stories Block

Point-of-Sale Upgrade Boosts Customer Experience, Reduces Downtime, and Saves Money for Leading European DIY Retailer

Client Stories Block

Cost Efficiencies up by 50% at Jardine Group Thanks to Finance Transformation

Contacta con nuestros expertos para saber más sobre nuestra práctica DCX.
Expertos