Los productos de consumo y las empresas del sector retail necesitan información instantánea para adaptarse de la forma más rápida posible a las volátiles condiciones del mercado. Ofrecemos datos en tiempo real, coherencia en la información y procesos eficientes para mejorar el rendimiento y obtener una ventaja competitiva.
Get the Insights from Your Data
Habilitación de datos en tiempo real, coherencia de la información y procesos eficientes para los sectores de productos de consumo y minoristasWe help you best use information to gain business insights. Our solutions enable you to make solid decisions based on timely and reliable information. They include:
- Integrated Category Analytics & Insights: Transform decision-making and predict buying behavior to adjust your activities and propositions. We offer the necessary analytics on an as-a-Service basis.
- Extreme Apps for Retail: Pull instant insights from your data to maximize the potential of each sale, promotion, and customer interaction to cross-sell and up-sell products and services and improve customer loyalty
- Replenishment Analytics and Insights reporting: With Replenishment Analytics and Reporting you will be able to reduce the impact of bullwhip on supply chain and plant operations
- Trade Promotion Optimization (TPO) Analytics: Our TPO analytics solution is a comprehensive framework that helps CPG companies to analyse trade allowances, trade incentives, trade contests, Point of purchase behaviour, vendor support programs performance and provide actionable insights to improve net-lift, reduce cannibalization and improve effectiveness of promotions
- Data Science and Analytics: distinguish market noise from valuable business insights with our models and analytics solutions
- Master Data Management and Global Data Synchronization: effectively manage large data volumes, produce accurate data and link businesses’ and customers’ information
- Product assortment
- Price of product
- Merchandizing and promotion
- Category role and competing portfolio
- Retail channel and format
Our “Analytics-as-a-service” model enables our customers to subscribe to a highly customized solution offering.
Using Data to Gain Insights
- Unilever with access to real-time information that doubled its business without increasing its environmental footprint
- Provimi with an SAP HANA business analytics solution to accelerate decision making
- Philips with global data synchronization for three product divisions resulting in a consistent approach and value-added shopper interaction
- A US discount store chain with a holistic information management program to unlock the potential of the massive volumes of available data
- Albert Heijn with an automated data management solution to improve data accuracy and reduce errors
For more information contact Swaminathan Rajamani.