Internet TV: Evaluating the Disruptive Potential in Western Europe

| Punto de vista

The latest in Internet TV developments. Issue 28, Telecom & Media Insights.

Internet TV offerings are becoming increasingly comprehensive. Initial uptake suggests consumer receptivity to these services is growing. While some players are striving to understand how best to tap into opportunities afforded by Internet TV, others are grappling with how to mitigate the perceived threat to their own services.

Capgemini’s Telecom, Media & Entertainment Strategy Lab believes that content producers—through a collaborative offering—can offer a compelling Internet TV service directly on consumers’ TV sets. We believe that there is a business case for providing Internet TV services, if key service delivery issues surrounding access bandwidth limitations, delivery architectures and limited availability of devices can be overcome in the medium-term.

Content producers, established Pay TV operators and IPTV players must work quickly to map out clear strategies to accrue maximum benefits from Internet TV.