Philips Aligns Global Data Synchronization (GDS) Policy Across Product Divisions

| Caso de éxito

Capgemini supported the International Retail Board at Philips in establishing a joint GDS policy

“The successful implementation of the Global Data Synchronization program within Philips is an essential step in optimizing the business relationships with our key accounts in the retail domain. Capgemini was selected for its specific industry knowledge on the topic of GDS as well as the ability to help Philips translate strategy into concrete actions.”
Bart Luijten, Sr. Director, Retail Information Management, Royal Philips Electronics

The Situation

Royal Philips Electronics of the Netherlands is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of “sense and simplicity.”

Philips wanted assistance in defining its Global Data Synchronization (GDS) strategy, selecting its GDS data pool, and supporting its International Retail Board (IRB) in aligning the GDS strategies of the three Product Divisions (PDs) that directly deal with retail customers: Lighting, Consumer Electronics (CE) and Domestic Appliances and Personal Care (DAP).

The Solution

Capgemini initially brought its extensive GDS experience to help Philips Lighting define a GDS strategy and select its data pool. After that, Capgemini was asked to support the IRB at Philips to help develop an overall GDS policy across PDs.

The Result

Workshops were conducted to help provide Philips with the right arguments to prove the value of GDS and the importance of aligning activities within Philips. As a result, Philips now has a joint GDS policy that aligns the views from the different PDs, in the context of the GDS demands coming from the key retailers.

This policy enables Philips to act in a consistent manner to retail customers, and thus add more value in the collaboration with these customers. This alignment is especially important toward the major retail customers that are being served by all three Product Divisions involved.