Retailer Trade Collaboration

| Brochure

A new way of working together to “win at the shelf”.

Over the past 20 years, spending on trade promotions has doubled, but average return on trade promotion dollars is negative, ranging from -12% to -19%. No wonder boosting the return on trade investments is the number one priority among consumer products companies.

Retailer Trade Collaboration from Capgemini offers a new way of working together to “win at the shelf.” It provides a set of capabilities that enable a consumer products company to improve the complete cycle of trade promotion management beyond traditional in-house processes.