Speeding Time to Market, Increasing Time in Market & Maintaining Market Velocity

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Best practices in driving top-line growth through innovation and collaboration.

“Speeding time to market” is a typical mantra for the consumer products industry. Consumer goods manufacturers have a strong focus on streamlining efficiencies to drive improved margins on their products—especially in a constrained economy—and are identifying ways to expedite bringing new products to market. This whitepaper highlights key imperatives for manufacturers today and offers insight into enabling tactics, processes and technologies that can substantially drive revenue lift and sustained market velocity.