Strategic Rescue for Portuguese Acting School

| Caso de éxito

Capgemini Consulting helps Escola de Actores in a promising new market segment - corporate clients.

 

“ Capgemini came into Act’s life when we were in need of an experienced “hand”, for developing other business areas that would enable us to maintain our rigor and quality. They have helped us grow and have entered our lives in a very creative way, immediately understanding our project and bringing innovative ideas. With Capgemini, we have learned to approach our clients, and above all, they have taught us to promote and develop the proposed projects, always being on our side to accompany their evolution, and always with a great availability. ”Patrícia Vasconcelos, Managing Director, Act

The Situation

The Escola de Actores, or Act, is a non-profit acting school located in Lisbon, Portugal. It offers the Acting Professional Training Course for aspiring actors aiming to start a career in television and cinema. Although Act supplements its income by running training sessions and acting workshops for the public, and refresher training for professionals, its finances had been deteriorating for several years.

In 2010, Capgemini founded the social responsibility program called Maecenas, providing support to nonprofit organizations in the Social, Cultural and Educational sectors in Portugal. The Act project was the first undertaken in the Maecenas program.

The Solution

Capgemini Consulting assisted Act to diversify its portfolio of products to cater for business clients, define its commercial approach to the corporate sector and target prospects in the services industry. It also helped the acting school identify partnerships. All of the project’s objectives have been delivered on time and within budget.

The Result

Act is now able to provide excellent services to its clients and customize its offerings to its clients’ needs. The goal is to improve its financial situation until 2014, allowing it to focus on, and further develop, its Acting Professional Training Course.

Capgemini Consulting has projected revenue and operational margin increases of 40% and 48% respectively for the period of 2011 to 2014. These expected rises will enable Act to hire new employees to manage social networks, production and creative development.